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HASSET Thesaurus

Concept information

... > SCIENTIFIC RESEARCH > TECHNOLOGY AND INNOVATION > COMMUNICATIONS > MASS COMMUNICATION > ADVERTISING > DIRECT MAILING
... > SCIENCE AND TECHNOLOGY > TECHNOLOGY AND INNOVATION > COMMUNICATIONS > MASS COMMUNICATION > ADVERTISING > DIRECT MAILING

Preferred term

DIRECT MAILING  

Broader concept

Entry terms

  • UNSOLICITED MAIL

History note

  • TERM CREATED JANUARY 2004. PREVIOUSLY THE BROADER CONCEPT 'ADVERTISING' WOULD HAVE BEEN USED.

Keyword search

URI

https://hasset.ukdataservice.ac.uk/117aa4c8-be3d-4c05-a272-59dcfa54188a

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