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HASSET Thesaurus

Concept information

ECONOMICS > TRADE > MARKETING > DIRECT MARKETING > TELEMARKETING

Preferred term

TELEMARKETING  

Definition

  • THE ACT OF SELLING, SOLICITING OR PROMOTING A PRODUCT OR SERVICE OVER THE TELEPHONE

Broader concept

Related concepts

Entry terms

  • TELEPHONE SALES
  • TELESALES
  • UNSOLICITED TELESALES

Keyword search

URI

https://hasset.ukdataservice.ac.uk/5e9fca43-4a79-42fc-9d0b-cb0087c20bcc

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