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Concept information

Preferred term

MASS MEDIA USE  

Definition

  • THE MANNER, PURPOSE, FREQUENCY, ETC., OF AUDIENCE USE OF THE ELECTRONIC OR PRINTED MASS MEDIA

Broader concept

Narrower concepts

Entry terms

  • MEDIA ATTENTIVENESS
  • MEDIA USE

History note

  • TERM CREATED AUGUST 1991

Definition source

  • ERIC

URI

https://hasset.ukdataservice.ac.uk/c4c896df-63d2-407d-872a-0cd88887425b

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