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HASSET Thesaurus

Concept information

ECONOMICS > TRADE > MARKETING > SELLING > INERTIA SELLING
ECONOMICS > TRADE > MARKETING > DIRECT MARKETING > INERTIA SELLING

Preferred term

INERTIA SELLING  

Definition

  • THE SUPPLY OF GOODS TO PERSONS WHO HAVE NOT REQUESTED THEM, IN THE HOPE THAT THE RECIPIENTS WILL NOT TAKE THE NECESSARY ACTION TO REFUSE THEM; A BREACH OF THE DISTANCE SELLING REGULATIONS TO DEMAND PAYMENT OR TO CLAIM A RIGHT TO PAYMENT FOR THE SUPPLY OF UNSOLICITED GOODS OR SERVICES TO COSTUMERS.

Broader concept

History note

  • TERM CREATED AUGUST 2000. DEFINITION AMENDED OCTOBER 2008. PREVIOUSLY THE TERM 'MARKETING' WOULD HAVE BEEN USED.

Keyword search

Definition source

  • OED; OFFICE OF FAIR TRADE

URI

https://hasset.ukdataservice.ac.uk/da5b00b3-c60f-4d18-a972-55a0c64c7fe7

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