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PUBLIC INFORMATION
INFORMATION CAMPAIGNS
PUBLIC AWARENESS CAMPAIGNS
PUBLIC INFORMATION CAMPAIGNS

THIS TERM IS USED FOR INFORMATION OFFERED BY GOVERNMENT OR CORPORATE BODIES TO THE GENERAL PUBLIC TO DISSEMINATE KNOWLEDGE CONCERNING THE PROGRAMMES AND ACTIVITIES OF THE INSTITUTION. IT IS ALSO USED FOR THE CAMPAIGNS LAUNCHED TO DISSEMINATE THIS INFORMATION. DO NOT CONFUSE WITH THE TERM "ADVERTISING", WHICH IS USED FOR ADVERTISING FROM COMMERCIAL SOURCES ONLY.
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C12.06.03
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ESRC

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